Gucci has always been known for its innovative and boundary-pushing marketing strategies, and the spring-summer 2017 campaign was no exception. The brand embraced the concept of "wildness" in both the collection itself and the way it was presented to the world. The campaign featured a mix of exotic animal prints, bold colors, and luxurious fabrics that captured the essence of a modern and daring Gucci woman.
One of the standout features of the campaign was the inclusion of black models, a move that was praised for its celebration of diversity and representation in the fashion industry. Gucci has been at the forefront of promoting inclusivity and diversity in its campaigns, and the spring-summer 2017 campaign continued this trend by featuring a diverse cast of models from different ethnic backgrounds.
New face Vittoria Ceretti also made a splash in the campaign, adding a fresh and youthful energy to the mix. Known for her striking beauty and strong runway presence, Ceretti brought a new level of sophistication and elegance to the campaign, embodying the Gucci woman in a modern and effortless way.
In addition to the fashion aspect of the campaign, Gucci also incorporated a gift-giving theme that added a touch of whimsy and charm to the overall aesthetic. The campaign highlighted the joy of giving and receiving gifts, with luxurious accessories and clothing items that were perfect for the spring-summer season.
The influence of former Gucci creative director Tom Ford was also evident in the campaign, with nods to his iconic designs and bold aesthetic choices. Ford's legacy at Gucci continues to inspire and influence the brand, and the spring-summer 2017 campaign paid homage to his creative vision in a subtle yet impactful way.
The Gucci Guilty commercial that accompanied the campaign was a visual feast for the senses, with a seductive and mysterious narrative that captured the essence of the brand's signature fragrance. The commercial featured captivating visuals and a haunting soundtrack that added to the overall allure of the Gucci brand.
current url：https://kepvli.j255e.com/bag/gucci-spring-summer-2017-campaign-79165