Each year, the festive season in Paris is marked by the enchanting window displays at Printemps department store. Millions of visitors from around the world flock to this iconic location to witness the breathtaking displays that transport them into a world of magic and wonder. This year, in collaboration with Burberry, Printemps took their window displays to a whole new level with an interactive experience called Voyage Magique.
The concept of Voyage Magique was brought to life by Nexus Studios, a renowned creative studio known for their innovative and immersive experiences. Combining the traditional charm of Printemps' window displays with cutting-edge technology, Nexus Studios created an experience that captivated visitors of all ages.
The windows at Printemps were transformed into a magical winter wonderland, with each display telling a unique story inspired by Burberry's iconic designs and the spirit of Christmas. Visitors were drawn into a world where snowflakes danced in the air, twinkling lights illuminated the scene, and festive music filled the air. It was a truly enchanting experience that captured the imagination and hearts of all who beheld it.
What set Voyage Magique apart from traditional window displays was its interactive element. Using state-of-the-art technology, visitors were able to engage with the displays in a way that had never been done before. By simply waving their hands or touching the window, they could interact with the scenes before them, bringing the magic to life in a whole new way.
One of the highlights of the Voyage Magique experience was the incorporation of augmented reality. Visitors were able to use their smartphones to unlock hidden surprises within the displays, such as virtual snowflakes that danced around them or virtual characters that came to life before their eyes. This seamless integration of technology and storytelling created a truly immersive experience that left a lasting impression on all who experienced it.
To further enhance the magic of Voyage Magique, Burberry also created a short film that brought the story to life in a different way. The film, titled "Voyage Magique," was a visually stunning masterpiece that captured the essence of the holiday season and the beauty of the collaboration between Burberry and Printemps. It was a testament to the power of creativity and imagination in creating memorable experiences that touch the hearts of audiences.
current url：https://kepvli.j255e.com/products/voyage-magique-by-burberry-79196